Thursdays and Fridays) score much lower open ratios. If you Country Email List take a dip in the benchmark, you will notice that Saturday is an excellent shipping time for many industries, but that marketers prefer to plan their campaigns on weekdays. The acceptance rate continues to rise Fortunately, marketers are getting better and better at reaching the inboxes of their Country Email List database. There are not many e-mails that are sent, but still do not Country Email List arrive.
If you applied the average acceptance Country Email List rate (AR) of 99.35% in 2021 to the previous example of 12,500 contacts, a marketer with such a database would be able to reach 12,419 contacts. In 2015, with an AR of 98.96%, there were at most 12,370. It makes a difference whether you have to check 130 e-mail addresses for spelling mistakes, etc. or whether Country Email List you have to check 81. In The Dutch E-mail Marketing Benchmark 2022 you can find out Country Email List how the AR scores for 24 different sectors. But the opens, clicks and the time of dispatch can also be made transparent per sector.
In addition, you can allocate all figures by Country Email List campaign size and place them in a historical perspective. The data richness of the database Country Email List is enormous. E-commerce scores well, business services a lot less If you zoom in on those different branches, it will come as no surprise that e-commerce showed a revival in 2021. Due to all the corona restrictions, the Country Email List Dutch have started shopping online much more. The latest figures from Thuiswinkel.org even show a 16% increase in online spending. E-commerce also shows good figures in the e-mail benchmark. The most important ratios are on the rise. The COR increases by 2.18% to an average of 28.35% and the CTR Country Email List increases by 1.26% to an average of 5.05%. It is much less with business services.