You've Got to Get on the Good Foot

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Comment by Brooke on July 16, 2009 at 12:49pm

If you liked this clip, you'll love the TRAILER in which Allen says, "Food is at the foundation but it's really about life." - I heart this man!

Comment by Brooke on July 16, 2009 at 12:41pm

From the Fresh Website:

"FRESH celebrates the farmers, thinkers and business people across America who are re-inventing our food system. Each has witnessed the rapid transformation of our agriculture into an industrial model, and confronted the consequences: food contamination, environmental pollution, depletion of natural resources, and morbid obesity. Forging healthier, sustainable alternatives, they offer a practical vision for a future of our food and our planet."

"Among several main characters, FRESH features urban farmer and activist, Will Allen, the recipient of MacArthur’s 2008 Genius Award; sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan’s book, The Omnivore’s Dilemma; and supermarket owner, David Ball, challenging our Wal-Mart dominated economy."

Comment by Brooke on July 16, 2009 at 12:37pm

Read Mother Nature Network blogger, Katy Rank Lev's piece about hosting her own screening and the general concept of the grassroots screenings that are propelling this documentary's success:

"Filmmaker Ana Sofia Joanes chose to release the movie solely to small groups spattered across the country to ensure that Fresh "mimics the food movement in that what's really growing is not different food, but a new awareness. You cannot create a new vision or shift of consciousness from the top down — it must come from among us, from the bottom up."